If you have recently opened up a magazine or browsed through your direct mail, then you have probably encountered QR codes. They are those black and white, two-dimensional barcodes that are taking the advertising world by storm. Invented in Japan about a decade ago, these “quick response” codes are the latest trend in advertising for any market in the U.S. QR codes have a lot of potential for advertisers, but if you want to know how to best utilize them in your ads, here are some of the facts.
1. Immediate access to digital content on the web.
QR codes can connect your potential customers to a number of phone and web functions. These include a web browser, email, text and instant messaging. Basically, you are eliminating a step for the consumer. Instead of trying to remember the URL to your website, customers can scan your QR code and be on your site in an instant.
2. Large information storage capabilities.
QR codes are similar in structure to barcodes, with the key difference being the amount of information that can be held. Barcodes are used by retailers to track inventory and price products, but QR codes can be used to hold more information that is useful to consumers. For instance, QR codes can hold anything from coupons, contact information or social media identification, a link to a YouTube video or website, or simply further details on products, competitions or events.
3. QR Codes are scanned by applications on smart phones.
Anybody with a smart phone can download an application that scans QR codes. Of course, if a potential customer does not have a smart phone then the QR code is not useful to them. This is not a big concern, however, as smart phones are taking over the cell phone market. Also, you can simply use your own smart phone to scan the code, explain to the consumer how the technology works, and email the information to their account. This will ensure that the consumer is aware of what QR codes can do and are able to access the information.
Essentially, QR codes are a new way to communicate directly with consumers. It takes a different path from traditional advertising to catch the consumer’s attention and generate interest. It is also an easier and faster way for consumers to find the information they want, when they want it. Unlike other forms of communication, QR codes encourage consumers to interact with your advertisement and immediately gives them a wealth of information.
Furthermore, QR codes have a number of benefits for you, the advertiser. First, you can build up your database of potential customers through the names and emails of those scanning your code. Also, it solves the problem of consumers throwing away print ads and direct mail. QR codes ensure that the information is readily available to them on their phone.
Remember, QR codes still have that “wow” factor and both consumers and businesses are having fun with them. If you’d like to take advantage of this new trend that engages customers with your brand, give the King Media team a call and we can help you develop a tailored marketing strategy using QR codes for your business’ needs.
Scan this code with your smart phone and see how useful this new technology is! Once you scan it, consider signing up for our newsletter database to receive more information about King Media!
